How about these three beauties? Gwyneth Paltrow designed them for Goop, her own online Lifestyle magazine. Each week, Goop premieres one exclusive limited edition collaboration. Whether it’s a wardrobe staple, a home accessory, or a beauty must, they believe these are the curated essentials for you, your wardrobe and your home.  Gwyneth started Goop in the fall of 2008 to share all of life’s positives. From creating a delicious recipe to finding a perfect dress for spring, she began curating the best of lifestyle to help her readers save time, simplify and feel inspired.  Enough about Goop and on to the pretty polishes! Let me introduce you to the ”Trifecta of bespoke lacquers”, from left to right in the top three rows of pictures: Hampstead Heath which offers a mossy, green and gold shine, great for a holiday occasion. Abso-bloody-lutley which is the ultimate deep cherry opaque red and Bread & Butter pudding which is a sheer ivory cream. The latter one doesn’t really make me want to run out and buy it but man, that green and even that deep cherry red are delicious! If it wasn’t for the price I’d buy them I think.  You can pick up the Goop and Butter London nail polish set for $36 at Goop.com.

Butter London also recently unveiled its Sweetie Shop Lacquer Collection, which will be available from January 2013. The new collection includes six shades influenced by the pastels of sweets such as cotton candy milkshakes and macaroons. Sounds wonderful doesn’t it? But will it look good in the bottle and on the nail? Well let’s have a look at these colors and find out!

The shades are from left to right:

• Jasper – A nice mellow yellow.
• Kerfuffle – A lovely shade of sherbet.
• Fiver – An icy mint color.
• Fruit Machine – A sweet bubblegum pink.
• Molly Coddled – A wonderful bright violet.
• Cuppa – A perfect tea with milk color, it doesn’t get more British than that.

The Sweetie Shop Lacquer Collection will be available from Boots, Harvey Nichols and butter LONDON’s website priced at £12 each. www.butterlondon.com

Which of these collections speaks to you? Or are they both not your thing?