O.P.I. loves DKMS, do you?
O.P.I.’s new collection – “I love DKMS” will feature two colors; a lovely cherry red and a shimmery sheer white. In addition to supporting the mission of recruiting bone marrow donors for leukemia patients by raising awareness through these two colors, OPI will donate $20,000 from the lacquers’ proceeds directly to DKMS.
“With a rich heritage of working with many charities to generate understanding and raise funds, OPI has embraced the opportunity to create colors in support of DKMS,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “As a new member of the Coty family, we are proud to support the Linked Against Leukemia partnership and hope that these lacquers will enlighten a whole new audience about this worthy cause.”
DKMS is the world’s largest marrow donor center with over 1.7 million registered donors, and has facilitated over 14,000 transplants. DKMS was founded in 1991 by Peter Harf, who was in desperate need to find an unrelated match for his wife, suffering from leukemia. DKMS stands for Deutsche Knochenmarkspenderdatei, or German Bone Marrow Donor Center in English.
Visit getswabbed.org to learn how to save a life in the same amount of time it takes your nails to dry. Here is how: You enter your name at getswabbed.org and they send you an envelope with two swabs, one for each side of your cheek. Return the evelope after swabbing and that’s all. Someday you might get that phonecall that you’re a match and you can save a life.
Each I Love DKMS lacquer contains no DBP, Toluene, or Formaldehyde, and features the exclusive OPI ProWide™ Brush for the ultimate in smooth, streak-free application. The two shades will be unveiled at the fifth annual DKMS Gala on April 28, 2011.
I Love DKMS will be available Fall 2011 at select ULTA locations for $8.50 each.
For more information on OPI, please call 800-341-9999 or visit www.opi.com.
Any eligible donor can receive a free swabbing kit from us (anywhere in the US) and www.getswabbed.org